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15 May 2009

Mortgage Alliance/MPH submitted over $1.5 Billion in volume for April

As forecasted, Mortgage Alliance/MPH submitted over $1.5 Billion in volume for April.

April was indeed a great month for our mortgage professionals - a remarkable feat of strength given current economic conditions and a stagnant real estate market.

This spring, we launched the largest brand campaign in Canadian mortgage brokerage history reaching over 50% of the population between the ages of 25-54 years of age with its radio messages.

The campaign generated over 2,000,000 hits to the Mortgage Alliance web-site with thousands of consumers who ended searching for their local Mortgage Alliance professional.

As Derek Lacey (a Senior Mortgage Alliance Professional in Cambridge, Ontario) stated, “I think we are probably the only company who are aggressively and intelligently speaking to consumers and offering them a preferable alternative to home financing through our product differentiation and lender relationships.” “I have never seen such an overwhelming response to a brand campaign and especially during these times – the Mortgage Alliance radio messages really captured the attention of consumers!”

April also saw Mortgage Alliance launch not one but TWO new mortgage products exclusive to its network of mortgage professionals – The Smart Mortgage™ and socially conscious Habitat Mortgage®. Both products have already demonstrated “better-than-predicted” sales results in a short 40 day period.

If that wasn’t enough, we launched a revolutionary new web-channel named MAC-TV.ca which communicates to our network of more than 1,800 mortgage professionals across the country on a weekly basis and will be targeted directly to consumers very soon.

All of this may explain why more mortgage professionals’ joined Mortgage Alliance last month than any other broker company. We’ve had more that 200 people join us so far in 2009.

All great news but we know why we’re number 1. It’s because of our people. There are lenders, there are brokers then there’s Mortgage Alliance Professionals. I believe all good mortgage brokers should work with Mortgage Alliance!


Michael Beckette
CEO - Mortgage Alliance
mbeckette@mortgagealliance.com
RIGHTBroker® - RIGHTMortgage® - RIGHTPlace®

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